Our Short Story About Us

1994 - MBA Graduation from Institute of Business Administration in Karachi, Pakistan

Graduating from Institute of Business Administration, Karachi University in 1994 with Marketing degrees, our paths diverged yet frequently crossed. Our daughters formed a friendship, and we remained as close as brothers from different mothers.

Qashif initially became a client of Salman's first business endeavor, then collaborated with him at Unplugged, Karachi's premier English-language theater group during the 1990s. Both of us have shared our insights at numerous marketing conferences and panels across Pakistan, in addition to teaching at the graduate and postgraduate levels.

Qashif advanced to lead various organizations as the Marketing Head and eventually as CEO, earning acclaim for his integrity and creativity in marketing. Meanwhile, Salman established startups and led strategy within advertising agencies, carving out his own success in the industry.

2024 - Our batches of students are graduating from Public and Private colleges in Toronto, Canada

Both of us have had the privilege of teaching at several colleges across the Greater Toronto Area. Our journey has taken us from the Global South to the Global North, enriching our classrooms with diverse experiences. We take pride in the multicultural and multi-ethnic composition of our student body.

Qashif specializes in teaching Paid Media, Content Marketing, and Digital Strategy. Salman's expertise lies in Website Design, Social Media Marketing, and Copywriting.

Our classrooms have been a melting pot of cultures, with students hailing from a wide array of countries including India, Nigeria, Japan, Hong Kong, Mexico, Brazil, Indonesia, Vietnam, China, Pakistan, and, of course, Canada.