Marketing Consulting Process

It all starts with Strategic Brand Analysis including our client’s Self Analysis, understanding consumer trends through Market Analysis and a deep dive into competitor actions with Competition Analysis.

1. Mapping client’s current and digital marketing strategy

2. Company, competition, customers social media analysis

3. Brand Audit

4. Insights from consumers

5. Action plan development and implementation

6. Brand Development and positioning

7. Digital Marketing Strategy

8. Content Plan

9. Execution of Plan

10. Analysis

11. Training and Development

12. Mentoring and coaching of staff

We recognize the importance of having first hand knowledge of the fundamentals of brand management having practiced it for several local and multinational companies/brands over three decades including Caltex, Philips, Motorola, Greeniche Natural Health, Unilever, Tetley, Abu Dhabi National Industrial Projects, Al Ghurair, Al Muhaidib, Three Musketeers Kids Company, HSBC, Whirlpool, Hotel One, Dermaniche, Graindeur, ICS-Nett. Swiftships, OCR Global and Sunrays International.

Our consulting work across several sectors in B2C, B2B and B2G has helped us understand how application of brand building concepts need to be fine tuned, depending on the specific industry/competitive space. Some of the sectors we have worked with include Education, Public Utility, Banking, Insurance, Aerospace, Defense, FMCG, Consumer Durables, Textiles, HORECA, NGOs and Advertising .

We have actively worked with the entrepreneurial start up hubs including National Incubation Center (NIC), The Indus Entrepreneurs (TIE), Pakistan Women’s Entrepreneur’s Network for Trade (WENET), Standard Chartered Women in Tech, Institute of Business Administration Center for Executive Education (Family Business), All Pakistan Women Movement, Pakistan Innovation Forum, Innoventures, Pakistan Advertisers Society, Miller Center for Entrepreneurship, Founder Institute

This puts us in a unique position to bridge the time tested branding principles such as Brand Identity Development with tech advancements such as Omni Channel Marketing affecting consumer lives.