marketing | consulting | tech

How we bring it all together, aka. our process

We understand the importance of technology including Generative AI, and are also part of this evolution through integrating the same in our classrooms and launching an On Premises Generative AI tool.


An image of a professor looking into a crystal ball, wearing a toque with the Canadian flag on it
An image of a professor looking into a crystal ball, wearing a toque with the Canadian flag on it

Our Marketing and Branding Services

Illustration of a boy holding a sign reading Inbound Marketing
Illustration of a boy holding a sign reading Inbound Marketing
Inbound Marketing

  1. Content Creation: Develop high-quality, relevant content that addresses the needs and interests of your target audience. This can include blog posts, videos, infographics, eBooks, and more.

  2. SEO (Search Engine Optimization): Optimize your content for search engines to increase visibility and attract organic traffic. This involves keyword research, on-page SEO, and building backlinks.

  3. Social Media Marketing: Use social media platforms to share your content, engage with your audience, and build a community around your brand.

  4. Email Marketing: Create personalized email campaigns to nurture leads and keep your audience informed about your latest content, products, or services.

  5. Landing Pages: Design effective landing pages that capture leads through forms and calls-to-action (CTAs).

  6. Lead Nurturing: Implement strategies to nurture leads through the sales funnel, such as automated email workflows and targeted content.

  7. Analytics and Reporting: Track and analyze your marketing efforts to understand what’s working and what needs improvement. Use tools like Google Analytics to measure your success.

  8. Customer Relationship Management (CRM): Use a CRM system to manage your interactions with current and potential customers, ensuring you provide a personalized experience.

An illustration of a girl running while holding a sign reading Outbound Marketing
An illustration of a girl running while holding a sign reading Outbound Marketing
Outbound Marketing

  1. Digital Advertisements: This includes social media ads, pay-per-click (PPC) campaigns, and banner ads on websites.

  2. Print Advertisements: Traditional forms like newspaper ads, flyers, and posters.

  3. Radio and TV Commercials: Creating and placing ads on radio and television.

  4. Cold Calling and Email Campaigns: Direct outreach to potential customers via phone calls or email.

  5. Direct Mail: Sending physical mailers, brochures, or catalogs to targeted audiences.

  6. Event Marketing: Organizing or participating in trade shows, conferences, and other events to promote products or services.

  7. Influencer and Partnership Marketing: Collaborating with influencers or other brands to increase visibility.

An illustration of content creators working in Hollywood
An illustration of content creators working in Hollywood
Content Production

  1. Films

  2. Branded video content

  3. Games

  4. Songs

  5. Soaps

An illustration of a group of people in a supermarket with a sign reading Omni Channel Marketing
An illustration of a group of people in a supermarket with a sign reading Omni Channel Marketing
Data Integration & Strategy

  1. Creating Omni Channel and Phydigital Marketing Strategy

  2. Current and Future State Customer Journey Maps

tbmt

Strategy Consulting | Brand Marketing | Technology Transformation

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